The 80/20 Principle

The 80/20 Principle

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The 80/20 Principle
The 80/20 Principle
Zoom session today at 1 pm
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Zoom session today at 1 pm

Discussing automation, GenAI, outsourcing options, cybersecurity, and online marketing

Ernie the Attorney's avatar
Ernie the Attorney
Jun 20, 2024
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The 80/20 Principle
The 80/20 Principle
Zoom session today at 1 pm
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I hope you can join me and the Inner Circle members today at 1 pm CENTRAL time for a lively, informative discussion that is guaranteed to improve your practice in several ways.

What will we discuss?

We will discuss the usual topics, such as:

  • Operations & Systems

  • Automation & AI (e.g. ChatGPT)

  • Outsourcing (i.e., overseas VAs)

  • Cybersecurity & Privacy

  • Online Marketing

For example, here are some specific things we will probably discuss.

Artificial Intelligence

  • Apple users should watch this ​crisp video review​ of new AI features coming to Apple devices

  • A federal circuit judge recently ​detailed​ (in a ​written opinion​) his astonishment with GenAI and explained how it's likely to be helpful for certain types of judicial decision-making.

  • There's a new service to create headshots using AI that are exquisitely professional, inexpensive, and ​worth checking out​.

Privacy & Security

  • A ​spam-fighting service​ that one ​Inner Circle​ member recommended, saying "spam calls have dropped something like 90%."

  • Gentle reminder: if you're not using ​a password manager​ you should start doing so, and ​this is the one I recommend​ most.

Operations & Systems

  • A member adopted ​this Kanban workflow tool​ (that integrates with ​Clio​) and wants to know how to get better use out of it (spoiler: improving buy-in is the first important step). Let's talk about the best practices for improving buy-in.

  • Many lawyers want to know more about using overseas VAs along the lines of NY business lawyer Gabriel Marous, who has ​10 full-time VAs working from the Philippines​.

  • If you want to take a first step into outsourcing, I recommend starting with ​FancyHands​ (for the reasons I ​explain here​).

Marketing

  • Getting new clients is an ongoing challenge for lawyers, and so many try their hand at online marketing, which is powerful but even more challenging than traditional marketing. ​Here's my best advice​, concisely explained.

  • Most attorneys waste too much time (and money) on social media, so I recommend that you ​understand the fundamentals first​.

  • The best leverage in marketing is embodied in a lesson comedian Steve Martin described in his two-part documentary on AppleTV. It's not something I can explain quickly here, so I'll discuss it in our Zoom session if attendees are interested.

I hope you can make it, but if not, check out those links above.

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