The 80/20 Principle

The 80/20 Principle

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The 80/20 Principle
The 80/20 Principle
Video skills are now vital
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Video skills are now vital

Lawyers must be able to communicate effectively with video

Ernie the Attorney's avatar
Ernie the Attorney
Feb 11, 2025
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The 80/20 Principle
The 80/20 Principle
Video skills are now vital
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Technology has changed the way businesses operate, especially in communication.

From voicemail to email, text, and now video, the way we connect keeps evolving. Today, a smartphone is a complete video production studio—portable and powerful.

Yet, many people still hesitate to use video in professional settings. That needs to change.

Lawyers have always been trained in writing and speaking. Now, they must also learn to communicate through video.

A simple way to start is by using video for delegation. If you assign tasks to others, try giving instructions through a tool like Loom.

I mentioned this in my last post, and paid subscribers joined our Zoom session last week on using Loom.

(If you're a paid subscriber, scroll down to watch the recording.)

Once you use Loom daily, you'll feel more confident making videos for clients and prospects.

YouTube can feel overwhelming for beginners. Loom is free, simple, and easy to use.

Learn more about it—you’ll be glad you did.

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