The Big Thing Your Small Firm Needs but Can't Yet Name

Most small firms are missing a role that has no job title. That is why they never hire for it.

There is a job that almost every small firm needs and almost no small firm has. It has no standard title, so nobody goes looking for it. Owners feel the absence as a vague sense that things are slipping, and they blame themselves.

I recorded a podcast episode with Sarah Persich about this. She has a name for the role. She calls herself a fractional integ…