The hidden psychology of persuasion
A simple trick that delivers insights about how people make decisions - and why it matters for lawyers.
Ever watch a skilled hypnotist? There's more science than magic in their methods.
As lawyers, we're in the persuasion business. While we don't use hypnosis, understanding the psychology of suggestibility offers insights into how people accept ideas.
A Simple Experiment
Years ago, I attended a hypnosis workshop - not to practice, but to understand its princ…
