The 80/20 Principle

The 80/20 Principle

Stop writing 600-word client updates

The hardest part isn't the technology. It's getting over yourself.

Ernie the Attorney's avatar
Ernie the Attorney
May 26, 2026
∙ Paid

The hardest part of switching from long client emails to short videos isn’t the technology. It’s getting over yourself.

A small but growing group of lawyers has stopped writing 600-word client updates and started recording 90-second videos instead. The benefits are real:

  • Clients actually watch them

  • You explain complex stuff once, in plain English, with you…

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