SEO will become extinct like the dinosaurs

Here's why that will matter to many solo & small firm lawyers

Online marketing is about to change completely, and this will affect many lawyers. If you're a solo or small firm lawyer, here's what you need to understand...

SEO-optimized content will soon become extinct —just like the dinosaurs.

The SEO game became increasingly complex and harder for solo and small firms to play.

Nostalgic Memories

Back in 2002, when I started blogging, the game was simply about writing great content. Then it "evolved' and became more and more about decoding Google's algorithm, optimizing keywords, and ensuring your posts ticked all the right boxes.

But, as artificial intelligence gains ground, the way Google delivers search results will need to change dramatically. AI-driven capabilities will reshape how people look for and interact with information online.

Users will increasingly expect quick, precise answers tailored to their specific needs. No one likes sifting through pages of search results.

The increasing shift in user behavior means that Google's traditional use of SEO metrics to rank content will become less important.

Google’s business model has to adapt to these new realities. And it will.

What’s the root cause of coming changes?