Persuasion: Psychological Triggers

There's one trigger that's vital to understand & appreciate

If you want to be better at persuading people to take any action, you need to understand human psychology.

Specifically, the kind of psychology that comes up in everyday, ordinary situations.

Unconscious mental triggers often guide people, so if you want to persuade effectively, you must understand these triggers.

Below is a short video explanation of one vital trigger that’s often completely ignored in most attempts to persuade people.