Misleading yet popular
Don't sacrifice your reputation just to get attention
Did you know that Chilean Sea Bass is actually something called toothfish?
If you google "toothfish," you'll find articles like this one on Wikipedia.
Lipstick on a fish
By renaming the fish "Chilean Sea Bass," restaurants sell a lot more than they would otherwise. This makes sense, right?
After all, who wants to order "toothfish"?
Even if you're tol…
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