Aristotle teaches you persuasion

His three keys are still relevant today

The ability to persuade is a vital life skill, especially in business or the practice of law.

There are modern treatises on persuasion, but the best place to start is with a treatise written over 2,000 years ago.

In The Art of Rhetoric, Aristotle discussed the concepts of Ethos, Logos, and Pathos as three keys to persuasion. Let’s examine each one quickly.