Aristotle teaches you persuasion
His three keys are still relevant today
The ability to persuade is a vital life skill, especially in business or the practice of law.
There are modern treatises on persuasion, but the best place to start is with a treatise written over 2,000 years ago.
In The Art of Rhetoric, Aristotle discussed the concepts of Ethos, Logos, and Pathos as three keys to persuasion. Let’s examine each one quickly.