Aristotle teaches you persuasion
His three keys are still relevant today
The ability to persuade is a vital life skill, especially in business or the practice of law.
There are modern treatises on persuasion, but the best place to start is with a treatise written over 2,000 years ago.
In The Art of Rhetoric, Aristotle discussed the concepts of Ethos, Logos, and Pathos as three keys to persuasion. Let’s examine each one quickly.
Keep reading with a 7-day free trial
Subscribe to The 80/20 Principle to keep reading this post and get 7 days of free access to the full post archives.