The 80/20 Principle

The 80/20 Principle

AI’s persuasion power is overlooked

Most people miss how AI shapes our decisions. Here’s what you need to know.

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Ernie the Attorney
Jun 13, 2025
∙ Paid

Ever wonder why people make choices for reasons they barely understand?

We all have hidden psychological triggers—buttons that shape our decisions, often without our awareness.

The Incognito Mind

Stanford Neuroscientist David Eagleman’s book ​Incognito​ reveals that most decision-driving factors are below the surface. We like to think we’re in control, but…

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